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Greetings.
I am J. Adam "Jeffery" Jefferson, a long-term
Houstonian with more than 30 years residency. I have been an admirer,
user and listener of KPFT for more than 10 years, but learned about
Pacifica FM Radio Stations while living in San Diego, California.
My interest as a candidate for the KPFT FM 90.1
Board results from my awareness of the station's broad-based format
and how the station makes a serious effort to impact total diversity
in reaching the local community with its programming. My intent
as a Board member includes teaming with members and committees to
enhance current programs, identify and introduce "new"
concepts that impact local communities educationally and culturally
and increasing fundraising results that impact accomplish of KPFT
goals. Additionally, it is my professional commitment and dedication
to represent KPFT in a positive, diplomatic and tactful manner.
My goal(s) are three-fold. One, to work and team
with the KPFT Board to support and encourage current and future
programming that positively coincides with the station's mission;
two, to identify and cultivate current and future fund supporters
for budgeting; and three, to represent KPFT to the community that
continues to impact and improve on the diversity relationships.
I am committed to attending meetings, joining,
teaming and working with committees, attending events in a supportive
manner and volunteering my fundraising skills for fund development.
I am
thoroughly familiar with Robert's Rules of Order and Parliamentary
Procedures and the orderly management of meetings. To support my
qualifications and candidate interest, I submit the following statements
of support.
I received my college education at Texas Southern
University, earning the Bachelor of Business Administration (BBA)
degree while majoring in Marketing, with a minor in Human Resources
Management. My education includes the Master of Business Administration
(MBA) degree, with a concentration in Executive Management. I have
traveled for the purpose of business and pleasure to locations in
Europe, Asia, South America, Africa, Central America, the West Indies,
the Continental United States and Canada.
With an exciting career that extends over 30 years,
I've held positions in marketing, administration, financial and
operations management with corporate, institutional or government
entities that include Allstate Insurance Company; Dow Chemical,
USA; Texas Southern University; Houston Community College System
and currently with the City of Houston as a Senior Superintendent
as manager of the Neighborhoods and Community Relations Section.
I am a former college instructor at the undergraduate and graduate
student levels. I founded Jefferson Denniandrus Group, Inc., an
Advertising and Public Relations firm that managed advertising accounts
for ExxonMobil, General Motors Corporation, Continental Airlines
and other major corporations.
My management skills and business acumen have aided
me in developing positive relationships and creating "win-win"
partnerships with the diverse communities in Houston. I have positive
partnerships with corporate, institutional and governmental representatives
that include charitable supporters and contributors to KPFT programming.
I, J. Adam "Jeffery" Jefferson, am confident
that I can/will serve the KPFT Local Station professionally and
positively.
Candidate Questionnaire
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Why do you want to be on the Local Station
Board?
I have become very appreciative of the station's mission and
programming format and I am confident that my professional background
and experience in marketing and communications can/will be an
asset to the station's purpose and objectives related to fund
raising campaign successes, increased positioning in improving
the diversity awareness to the community, increasing membership,
win-win partnerships and continued improvement and effectiveness
in program formats.
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How do you envision the Local Station
Board working with the Pacifica Foundation, KPFT and the community?
I envision becoming an integral part of the entire Board “team”
by applying my professional marketing skills to support current
objectives and introduce new goals with marketing plans for
continued improvement of KPFT local station's impact, appeal,
imagery, awareness and identity to the community and its appeal
for diversity inclusion.
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How could the station better serve it's
listeners?
By introducing partnering ideas formatted to unite listeners
with station participation in addition to fundraising projects
the opportunity to be involved in providing input regarding
programming formats, offering special programs that generate
revenue by including listeners, their pets, their relatives
and promote the station as a “family.”
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Describe some actions you would take to
increase the influence of the station in underrepresented communities
and to increase the diversity of the listening audience?
Develop an increased community relations and partnering program
format that will attract key constituents. Prepare a situation
analysis of the current impact of KPFT on the community and
design and distribute a survey questionnaire through public
facilities, restaurants, institutions and non-profit organizations.
Use the gathered data to format promotional programs designed
to increase the station's influence in underrepresented communities.
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What sources of funding, other than listener
donations, do you feel KPFT should solicit?
Improvements in the types of organized fund raising campaigns,
such as health and wellness formats with entry fees, e.g., KPFT
5K, 10K and possible Marathon runs; develop and build partnerships
with foundations, philanthropists, companies that empathize
with station formats for gift giving intent; develop consumer
oriented sales promotions with retailers/dealers to include
couponing, sampling, premiums, rebates, contest, sweepstakes
and various point-of-purchase materials
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Please state briefly the skills, experience,
educational background, work history, organizational affiliations,
areas of community service, areas of interest and expertise
that you would bring to the Pacifica network as a member of
the Local Station Board.
I have specialized skills in organizing, planning, staffing,
directing, scheduling and actuating organizational functions
and activities related to missions, goals and objectives. My
educational background includes a BBA in Marketing and Human
Resources Management, and the MBA in Executive Management and
Marketing Research. I have more than 20 years of experience
and work history in Marketing, Administration, Operations and
Finance with institutional, governmental and corporate entities.
I have numerous organizational affiliations that include community
development, competitive swimming development, foundations and
endowment programs, national associations and special event
organizations. My key areas of interest include fundraising,
sponsorship and special projects development.
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Do you anticipate missing any Local Station
Board meetings due to family or job related problems or inadequate
transportation? As related to my current schedule and professional
commitments, I do not anticipate missing meetings due to the
constraints mentioned.
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On which Local Station Board committees
are you interested in actively serving?
The Developing Committee.
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